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Dear audience, it’s time for us all to become champions!

You cannot support Serbia any more by sitting in your armchairs. From now on, you will support Serbia by playing to achieve the best possible result.

Serbia has achieved many a victory owing to the heart, proficiency, and skill of its athletes on a number of sports fields. We were and we are proud of that. However, in the game that is played for life, Serbia is losing.

Look at the scoreboard – life is telling us! Serbia has only 3 donors per million inhabitants, while Croatia has as many as 37, Austria – 23, Hungary – 17, Slovenia – 19. We are at the bottom of the European organ donor table. They are winning; we do not seem to understand that this is a game of life of all of us in which we play for lives.


Serbia has won the first half of the game, by responding to the Most Important Call in Life campaign, which yielded good results and increased the number of donors and performed transplantations. This was a campaign that contributed in saving human lives and for people to understand that it is important for Serbia, too, to have a Law in line with the worldwide practices which have yielded best results.

And then, … as if we have not heard the sharp whistle sound which announced the second half, a continuation of the match, the champions’ fight for human lives.

Prejudice started to win; in some cases families did not even respect the will of their beloved ones, who had obtained the donor cards before they died. Serbia has started losing the most important game – the battle for human lives. With the decrease of the number of donors, the number of those who are going to die increases, although they could have been saved. To make a decision to refuse the assumed transplantation even in those rare situations when conditions for that have been met, means taking tough responsibility upon yourself. The law does offer that option.

The Law on Human Organ Transplantation has foreseen the option to refuse the assumed organ donation, if you do not wish to be a donor. The Law respects your will. On the other hand, it also counts on your will. For that will to exist, the awareness on the benefits of organ donorship and transplantation must also exist. Awareness is based on knowledge, while fear is based on ignorance and prejudice – and this is what drives people’s conduct.

In order to win this game of life, it is important to break preconceptions and invest effort in telling people the truth.

The truth is that about 1,000 people wait for organ transplantation in Serbia each year, while many of them never wait to have their lives saved in this manner. In this moment, 39 patients are waiting for heart transplantation, 42 for liver transplantation, and as many as 780 people are in line for kidney transplantation. The gravity of this situation and pain cannot be fathomed by anyone until something like this happens to them.



By adopting the new Law, Serbia wanted to defeat bureaucratic procedures and bring order into this field in line with the global standards and thus contribute to an increase in the number of organ donors. The Law has administered the allocation of jobs between healthcare institutions, defined procedures and activities regarding the organisation, teams and financing the entire transplantation process; a unique information system has been established in the field of organ transplantation – a system of traceability and a strict auditing supervision has been defined.

Lives now depend on our decision, and the decision of the people who are closest to us. Now it is important to play with your whole heart and to play smart.

This is why from 6th of June this year our best athletes Ivana Spanovic, Maja Ognjenovic, Dejan Stankovic, Dejan Savic, Branko Lazic, Dragan Skrbic, Zoran Tosic have been sending us the message – “I am a donor, too! Because I support Serbia!” They, who have already won their champion titles, are winning them now as well, by inviting you to be active and contribute in spreading the truth, in fighting prejudice, in increasing the number of donors and saving human lives.

Champion tactics will lead us to victory:

Show sportsman’s defiance; do not be defiant towards life. Do not let others be better than us. The number of donors is of vital importance. Literally.

Play with your whole heart. Organ donation is a humane act, which is supported by all religions because they consider it an act of posthumous goodwill and an expression of love towards each other.

Play smart! Organ donation is a well-thought, clever move. The chance of one of us needing an organ is 20 times higher than the chance that some organ of ours will be used for transplantation.

Play for a good result! One donor saves more other people’s lives.


Be a donor! And support Serbia.
PROČITAJ VIŠE
Full of excitement, the 161st derby nevertheless had only one winner - life. Going out to the field wearing the same jerseys with the slogan “I am a donor, too. Because I support Serbia”, players of football clubs Partizan and Red Star have shown that there are no rivals in the game for life. In this way, players of Partizan and Red Star have joined the campaign of the Ministry of Health and Hemofarm Foundation, aiming to educate even more people on the importance of transplantation, so that they accept donation as the act of utmost humaneness, and by their own decision and decision of their closest relatives, save numerous lives.
PROČITAJ VIŠE
Sasa Djordjevic
coach of the national basketball team of Serbia
If we support sport so sincerely,
Why don’t we support life equally strongly?
This is why we shall play this match together!
I’m a donor, too. Because I support Serbia.
PROČITAJ VIŠE
Ivana Španović
I have been on the winner podium at international competitions eleven times. When you are a world champion, your country is also the best in the world. Now I want my country to be the best once again - together with you. Join me.

I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Branko Lazić
We are currently losing to our neighbours! Let’s improve that result and try to take the lead in this game of life, if for no other reason, than for the sake of our Serbian pride!

Get up from the bench and score a three-point shot in the last second!
I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Dejan Stanković
The end has not been whistled yet. We have a lifetime chance. Let's go together.

I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Dejan Savić
You don’t have to be afraid for your life, but rather save someone else’s!

Jump in the game and help our team to win!
I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Maja Ognjenović
In this game, we are all a part of the same team. The strength lies in us. Because, only together we can reach the finish line.

I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Dragan Škrbić
It is important to be a donor, because you never know who and when will need a help. Life is long, and unpredictable things can happen, and by donating organs, we can help someone who really needs it.

Step down from the stands and play for the colours of your country!
I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Nenad Zimonjić
I have played more than 1,000 tight matches in my career. But none was like this one I'm playing now. This is a match in which we all win - or lose forever. I know which decision I have made.

I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE
Zoran Tošić
It is certainly hard to stay calm and be humane in those most difficult moments, but we should have in mind that each one of us can potentially save 7 lives. Therefore, talk to your close and wider family members, because organ donation should not be a taboo topic. Because, tomorrow, when the time comes, your family will be the key player when it comes to giving consent to organ donation!

Join the game! And help our team to win!
I AM A DONOR, TOO. BECAUSE I SUPPORT SERBIA.
PROČITAJ VIŠE