Since 2016, the Hemofarm Foundation and its founder, Hemofarm Group, in partnership with the Ministry of Health of Serbia and the patient association, have been running the campaign "The Most Important Call in Life." The goal of this campaign is to increase the number of organ donors and transplants, to secure Serbia's membership in the "Eurotransplant" organization, and to pass legislation regulating this field. The campaign is led by patients waiting for organ transplants or those who have already received one, individuals who have consented to donate the organs of a deceased family member, and doctors who raise awareness about the magnitude of this issue and the importance of organ donation to increase the number of donors and save lives.

We have already made some progress since 2016, when the "Most Important Call in Life" campaign was first launched. At that time, around 1,000 people were on the transplant list, and the number of donors tripled because the campaign, with the help of various institutions, organizations, festivals, and reputable individuals, raised awareness about the importance of organ donation. The Law on Human Organ Transplantation was also passed, and in 2023, the Serbian Government made further amendments, so that all of us become potential organ donors unless we explicitly opt out. A National Donor Day was also established June 6.



In 2019, we declared the "second half of the game for life" and called upon our top athletes to join the effort. We decided to turn the game around by playing on national pride, as at that time, surrounding countries had a significantly higher number of organ donors than Serbia, and we were at the bottom of the European table. "I am a donor! Because I cheer for Serbia" was the message sent by our sports champions, Ivana Španović, Maja Ognjenović, Dejan Stanković, Dejan Savić, Branko Lazić, Dragan Škrbić, and Zoran Tošić. These proven champions made a champion contribution to spreading the truth, fighting against prejudices, and thereby increasing the number of donors and saving lives.



Then came the biggest public health crisis, COVID-19, and the national transplant program was almost entirely halted. In 2022, only two transplants were carried out. Therefore, in 2023, at the invitation of the Ministry of Health of Serbia and the National Health Insurance Fund, we once again launched the campaign to promote a culture of organ donation, which led to 13 donors and saved 38 lives.



In 2024, the campaign continued with the installation of 2,000 hourglasses, symbolizing the approximately 2,000 people on the transplant list. With the slogan "Let's Be Better People. Become a Donor." we once again alerted the public to create a society of responsible and compassionate people who accept organ donation as the most humane act. Thanks to the campaign and the consent of nine families, 44 transplants were carried out in 2024, and the Serbian Orthodox Church publicly declared its agreement with organ transplantation if the donor had voluntarily donated their organs and the donor's family had given their posthumous consent.



From the beginning of 2025 until today, with the consent of 9 donors, 40 organ transplants have been performed in Serbia, which is more than during the same period last year. According to the Ministry of Health of Serbia’s Biomedicine Directorate, there are currently around 1,800 people on the transplant list, including 15 children.

In the same year, 1,800 chairs were installed at Republic Square in Belgrade, representing patients who are waiting for the most important call, with personal messages placed on the chairs to testify to the hardships of living in uncertainty and hope for a better tomorrow. This event marked June 6, National Donor Day.



The road to our goal is still long, as Serbia needs at least ten donors per million inhabitants to eliminate the transplant waiting list. The game of life continues, and in it, we all have a 20 times greater chance of needing an organ than of becoming a donor. Become better people. Be a donor.