In Serbia, one out of two residents suffer from high blood pressure, an insidious disease that generally does not give warning signs, which is why it is called the “silent killer”. Hemofarm Foundation therefore launched the national campaign “Don't let it burst” - our aim is to point out the importance of preventive examinations, but also to provide concrete help to citizens and health institutions. We also launched a website www.nedozvolidapukne.rs with information on high blood pressure and tips for a healthy life.

In cooperation with the Ministry of Health, we organized free blood pressure tests with expert advice in 11 cities of Serbia. Hemofarm Foundation donated 300 blood pressure monitors to 81 health institutions in Serbia.

The campaign received five awards from the Association of Serbian Market Communications (UEPS) as well as the Silver Drum award at the 25th Golden Drum International Festival, the most important festival of creativity and advertising in Central-Eastern Europe.