The holiday season, often synonymous with joy and celebration, can prove to be a challenging time marked by stress and uncertainty for many individuals. Acknowledging the significance of offering support during these times, particularly on the International Day of Solidarity, the Hemofarm Foundation, driven by a commitment to prioritize people's health and community well-being, redirected its focus to those confronting unique challenges—the hard-to-employ vendors of the "LiceUlice" magazine, whose livelihoods and family well-being depend on the sales of these magazines.

Recognizing the hardships they face, we extended our support by providing financial assistance for the production and printing of the New Year's double issue of "LiceUlice." Additionally, a collective effort was initiated within our organization, allowing employees to contribute by actively selling magazines. To those who participated, we express our heartfelt gratitude. This endeavor aimed to spotlight marginalized communities and hard-to-employ individuals, providing them with much-needed support, with the hope of inspiring others to join our cause. Should you encounter "LiceUlice" magazine vendors on the streets of your city, we encourage you to engage with them, initiate a conversation, and, if possible, consider purchasing a magazine priced at 300 dinars. A kind word and a smile have the power to uplift us collectively.

In the spirit of unity and compassion, our employees wholeheartedly rallied behind the campaign to support "LiceUlice" magazine sellers. The primary goal was to provide them and their families with a sense of certainty during the approaching holidays, recognizing that security is a fundamental need. This sentiment holds true not only during the festive season but throughout the entire year. Suzana Đorđević, director of the Hemofarm Foundation, emphasized, "It is always important to foster feelings of humanity and community, to care for individuals and the broader community. The fight for a better society begins with us—those who strive for a world that is healthier, fairer, and more solidary."

As we step into 2024, let us prioritize close relationships and togetherness, recognizing them as our most valuable resources and "natural antibiotics." By nurturing these bonds, we can collectively contribute to creating a better world. In the coming year, let's be there for each other, take care of our environment, and extend our care to the wider community.