Hemofarm Foundation is the winner of the EFFIE Serbia 2022 silver award for the ‘Unbreakable’ campaign, which was launched with the aim of fighting against depression and stigma that accompanies patients.

The jury of EFFIE Serbia 2022 gave silver award for positive change and social good to the ‘Unbreakable’ project, which the Foundation implemented in cooperation with the New Moment New Ideas agency and with the support of the Serbian Ministry of Health, Faculty of Philosophy of the Belgrade University, special hospitals for psychiatric diseases in Vršac, Kovin, Novi Kneževac and Gornja Toponica. The ‘Unbreakable’ campaign, which quickly grew into a movement, has been joined by more than a million people to date, while more than 10,000 people received help and support through the free and anonymous SOS line, e-mail podrska@nesalomivi.rs and social networks. The campaign was supported by 657 institutions, associations and organizations in our country and abroad. The ‘Unbreakable’ campaign has won 13 international, regional and national awards so far.

The EFFIE Award is a recognition given locally, regionally and globally to agencies and advertisers who are behind successful marketing campaigns that have achieved or exceeded set goals and thus solved the challenges faced by their brands, companies and the society.