The festival of socially responsible communication ‘Campaigns with a Purpose’, which recognizes, awards and encourages socially responsible communication intended for the welfare of children and individuals, will be held this year in Belgrade on the World Children’s Day, on November 20.

‘There is an unbreakable bond between social responsibility and sustainability and future generations because there is no sustainability without compassion for those yet to come. Based on the sentence of Marija Montesori, which says that ‘our efforts for the welfare of humanity mean that we primarily do it for the child’, we dedicated the Festival of Socially Responsible Campaigns to the welfare of a child and individual, and thus of the society as a whole’, emphasized Tijana Adamov Ignjatović, founder of the Festival ‘CAMPAIGNS WITH A PURPOSE’.

The idea of encouraging the socially responsible communication is coming at the point when the share of the socially responsible communication in the total public communication is on the rise and it is in line with the global commitment to include the goals of sustainable development, defined by the UN into the business strategies and earning profit which is paying back to the community.
The campaign that earns the title of ‘CAMPAIGN WITH A PURPOSE’ is a campaign that utilized the power of communication to tackle a certain social problem, draw the attention of the public to it and offer possible solutions, as well as the campaign that directly affected the improvement of living conditions of children and individuals in Serbia.

The selection of the campaigns awarded the title ‘CAMPAIGNS WITH A PURPOSE’ is carried out by a team of honorary selectors made up of experts in the field of socially responsible communication, sustainable development, marketing theory and practice, and care for the well-being of children, consisting of Sanja Rajačić, Director of the Department for Internal Communications and Socially Responsible Operations of Banca Intesa Belgrade, Maja Vidaković, Executive Director of Alliance International Media (CorD magazine), Tijana Koprivica, Director of Sustainable Operations of Delta Holding, Dr. Galjina Ognjanov, Full Professor at the Faculty of Economics, Tatjana Prokić, Founder of the Center for Family Welfare ‘Happy Mamma’, Jelena Šarenac, Director of Corporate Communications Henkel Serbia and Henkel Adria, Marko Maršićević, Founder, MARSH Creative Production, Sonja Dragojević, Chief Collaboration Designer New Startegy, Dragana Živojnović, Editor of the Environmental Program of Educational and Scientific Editorial Office of RTS, Marija Mitrović, Director of Philanthropy and Partnerships of Foundation Trag, Željka Ćirić Jakovljević, Director of Corporate Communications UniCredit Bank Serbia and Nemanja Brković, Strategic Communication Expert, Yettel Serbia.

Suzana Đorđević, Director of Hemofarm Foundation is among this year’s selectors.

‘I am happy for being invited to be one of the jury members of the Festival of Socially Responsible Business– ‘CAMPAIGNS WITH A PURPOSE’. Our campaign fighting depression and stigma ‘UNBREAKABLES’ was awarded last year at this festival as the best campaign in the field of socially responsible business operations in Serbia in 2021. I am happy for having the opportunity to cooperate with other members of the jury whose work I very much appreciate and to participate in the process of selection of best campaigns in 2022 that change the face of the society for the better’, said Suzana Đorđević, Director of Hemofarm Foundation.

The competition for ‘Campaigns with a Purpose’ 2022 will be announced in September 2022.