‘The Most Important Call in Life’ campaign has been awarded the regional ‘SoMoRitanac‘ award and the national Grand Prix award ‘Kampanje sa svrhom’ and declared the best socially responsible project in 2023.

This is the 11th award for ‘The Most Important Call in Life’ in the past two weeks, which the Hemofarm Foundation and its founder, the Hemofarm company, launched with the aim of increasing the number of donors and transplants in Serbia.



Competing with 230 submitted works at the ‘SoMo Borac‘ festival in Zagreb, ‘The Most Important Call in Life’ won the main ‘SoMoRitanac’ award for raising social awareness and responsibility for problems important to the community, while in the competition of 33 submitted works for the national festival of socially responsible communications ‘Kampanje sa svrhom’ - ‘The Most Important Call in Life’ received the Grand Prix award for the best socially responsible campaign in 2023.



Since the beginning of the year, 12 families have agreed to donate the organs of their loved ones. Owing to their consent, 30 transplants have been performed to date, which is 28 more than last year.

Anyone can be a hero. Become a donor