’The Most Important Call in Life’ campaign, a collaborative initiative of Hemofarm Foundation and Hemofarm in partnership with Jazavac and Utorak agency is the recipient of the prestigious UEPS Grand Prix for the campaign of the year 2023, while Hemofarm Foundation has been honoured as the Advertiser of the Year.

In this year's UEPS competition, there were 277 submissions from across the country, which were evaluated by a 30-member jury consisting of the professionals from agencies, advertisers, and the academic community.

In addition to these two awards, 'The Most Important Call in Life' campaign has received a gold recognition for its socially responsible and humanitarian project, a gold award for its TV spot, and gold and bronze awards for its OOH campaign (waiting for the most important call and a billboard doll).

'The Most Important Call in Life' campaign has been reintroduced by Hemofarm Foundation in 2023, in response to the need of more than 2000 individuals awaiting organ donors and only two transplantations performed in 2022. Owing to 'The Most Important Call', the project partners such as the Ministry of Health of Serbia, RFZO, and the organization 'Together for a New Life,' along with active media promotion and advocacy, the number of transplantations in Serbia increased to 31 in 2023.

For its contribution to the health and well-being of people, the Foundation has been honoured with 17 awards in 2023 alone, adding to a total of over 50 international, regional, and national accolades in the last eight years.