The Most Important Call in Life campaign for organ donation and transplantation, initiated by Hemofarm Foundation, together with Hemofarm Group and supported by Jazavac i Utorak marketing agency, received a special award - DISRUPT STAR for the best social responsible project in 2023 at the DISRUPT AWARDS competition.

As Jelisaveta Bijelić, Chairwoman of Disrupt Jury explained, ‘the Most Important Call in Life is a campaign without competition because it treats an extremely difficult topic, using the best communication tools and sincere emotion, through personal accounts of the people who are waiting for a transplant or those who have received it.’ Bijelić praised Hemofarm Foundation for unwavering commitment to this subject and called for its continuation, pointing out the importance of the campaign for the entire society.

‘I am touched by the words of the chairwoman of the jury and by the applause of support from the colleagues from creative industry’, said Suzana Đorđević, Director of Hemofarm Foundation. She added that Hemofarm Foundation remains devoted to the mission of spreading awareness of organ donation importance, with the aim of encouraging sympathy and saving lives of about 2,000 people who are now waiting for a donor and organ transplantation in Serbia.

The Most Important Call in Life campaign has been so far received 18 awards at regional and local festivals, having won the awards for best socially responsible project in 2023.