In today's rapidly evolving tech landscape, young talents encounter unique hurdles shaped by the contemporary job market. Proficiency in public speaking, adept and ethical utilization of artificial intelligence, and the knack for impressing prospective employers have emerged as pivotal elements in personal and professional growth. These very topics took center stage at the inaugural YOU CAN DO IT Mentorship Program, held at the Hemofarm Business Centre in Belgrade. The program catered to scholarship holders of the Hemofarm Foundation, comprising the brightest minds in medicine, pharmacy, technology, and biology — future young leaders in healthcare and pharmaceuticals.

Power of Support in Shaping Young Leaders – Experts

YOU CAN DO IT Mentorship Program, by the Hemofarm Foundation, offers young individuals a chance to delve deeper into self-discovery, gain insights into the future corporate landscape, and receive support in honing the skills essential for attaining excellence. During her address to the participants, Suzana Đorđević, Director of Hemofarm Foundation, emphasized the significance of continual, lifelong learning. She underscored integrity, perseverance, and empathy as crucial for realizing personal and professional aspirations, stating, "You represent the cream of your generation, and that's why you're here at the Hemofarm Foundation Program for Education. However, this marks just the beginning of your journey. Learning is an ongoing journey that will accompany you throughout your lives. Cultivating self-confidence is equally crucial in overcoming the hurdles on the path to achieving your dreams. Today, all of us at Hemofarm Foundation and Hemofarm Company extend our welcoming arms to you. Seize this opportunity; the power to shape your future lies firmly in your hands."



Art of Public Speaking

The art of public speaking empowers us to articulate our ideas, viewpoints, and projects in a lucid, persuasive, and inspirational manner when addressing others. This skill holds immense importance in the corporate realm, whether it involves presenting a project, leading a meeting, or negotiating. Mastering public speaking not only fosters trust and garner support from others but also enhances our efficacy as leaders and team members.

Miloš Milovanović, Producer and Presenter on N1 TV, talked about all these aspects of public speaking during an interactive lecture and workshop tailored for Hemofarm Foundation scholarship holders. Through sharing his professional journey, he demonstrated various techniques for refining public speaking abilities while emphasizing the perpetual development of communication skills. "Our words not only represent ourselves but also the organizations we represent," noted Milovanović, highlighting the role of public speaking in exemplifying values. He further stressed its significance beyond professional contexts, asserting its role in articulating thoughts, fostering trust, and nurturing meaningful relationships in everyday life.

A key takeaway from the lecture was the importance of continuous learning and refinement of public speaking skills throughout our lives. By doing so, we not only become more confident and compelling speakers but also inspire, motivate, and catalyze positive change in those around us.



Vision of Artificial Intelligence

In his lecture "The Emergence of Artificial Intelligence and Navigating, Utilizing, and Thriving with AI," Veljko Golubović, Executive Creative Director at New Moment New Ideas agency, illuminated the historical evolution of AI, contemporary developments, and cutting-edge technological trends. He emphasized how various AI tools can serve as valuable assets in our daily endeavors, irrespective of our professional domains. Golubović highlighted that we are currently witnessing the dawn of the fifth industrial revolution and cautioned that drawing definitive conclusions about the future remains elusive.

He underscored the importance of fostering critical thinking and advocated for the responsible utilization of artificial intelligence (AI). Reactions among the attendees varied following the lecture. While some expressed apprehension regarding the uncertainties surrounding the rapid advancement of AI, others expressed optimism, viewing the present moment as opportune for launching their careers. They recognized the potential of AI for educational purposes, career path exploration, and the advancement of proactive professionals amidst the swiftly evolving technological landscape.



Mentorship in Practice: Interview with Employer

Bojana Podgorac, Senior Manager of Business Development Projects at Hemofarm A.D. and a Mentor in this Program, underscored the significance of informal education for aspiring leaders. Through interactive workshops, young individuals acquire insights into crafting CVs, prepare for employer interviews, and deliver successful presentations on LinkedIn. Their proactive attitude and agility confirm their readiness to tackle future challenges on their journey toward career excellence. ‘This is the generation that will shape the future. Their ability to understand new technologies and their communication skills will be a key to success.’



The attendees displayed considerable interest in the discussion on how to capture an employer's attention and secure a desired job without prior work experience. Our colleagues, Mina Ilić and Aleksandra Lazarević, specialists in Talent Acquisition and Employer Branding at Hemofarm A.D., collaborated with the students to explore strategies for crafting CVs, optimizing and maintaining LinkedIn profiles, and enhancing presentation skills for job interviews.

Strahinja Gligorević, a Hemofarm Foundation Scholarship Holder and a student of the Faculty of Medicine at the University of Belgrade, shared his thoughts after the lecture, expressing that he gained valuable insights into topics he hadn't encountered in his studies before. "I learned more about the key advantages I should emphasize when applying for a job," he said. "Navigating communication with companies was unfamiliar territory for us, but now we have a better idea of how to improve our chances. This program offers me a chance for personal growth."

Almasa Hodžić, a student at the Faculty of Pharmacy, University of Belgrade, and a member of the SVETIONIK association, emphasized the importance of learning about the job interview process. She noted that understanding that a job interview is a two-way street was particularly significant. "Knowing that I can also ask questions during the interview is empowering," she remarked.

Future is in Your Hands

Through its Program for Education, Hemofarm Foundation is shaping young leaders and creating generations of responsible, proactive professionals in the healthcare and pharmaceutical industries, who we believe to be a driving force and bearers of positive changes in the society. Supporting young people is fundamental to our investment in the future.

In addition to Hemofarm Foundation scholarship holders, the lectures of the YOU CAN DO IT Mentorship Program were also attended by young colleagues, employees of Hemofarm, participating in the Involve Youth initiative, as well as scholarship holders of SVETIONIK /Lighthouse/ from Novi Pazar, which focuses on youth development. Our integration and partnership with young people, both within and beyond our organization, underscore our commitment to inclusion and diversity in the broader community.

Over our 31 years of existence, the Hemofarm Foundation has supported nearly 3,800 young people, many of whom now hold leading positions within Hemofarm, serving as experts in their respective fields.