The campaign “The Most Important Call in Life” by Hemofarm Foundation has won the Disrupt Brutal Award.

In 2024, the campaign was carried out under the slogan “Be better people. Be a donor.” Its aim was to raise awareness among the public by sharing heartfelt stories from families who donated the organs of their loved ones, as well as the personal experiences of patients waiting for a donor and organ transplantation. The campaign sought to encourage the creation of a more responsible and compassionate society that recognizes organ donation as the ultimate act of humanity.

This is the 32nd recognition for the campaign, which was launched eight years ago by the Hemofarm Foundation and Hemofarm Group, in partnership with the Ministry of Health of Serbia, patient associations “Together for a New Life,” “Donation is Heroism,” and “PAN Transplant,” with support from Fund B92. The goal has been to raise public awareness about the importance of organ donation and increase the number of donors and transplants in Serbia.

Thanks to the consent of 9 donors, 44 transplants were performed in 2024.



At the same time, Hemofarm won the Disrupt Award in the category of “Healthcare and Pharmaceutical Industry” for the campaign “You Don’t Have to Do Anything,” which was conducted in March 2024. While March traditionally brings flowers, chocolates, and gifts, this campaign reminded women of the most valuable gift they can give themselves – a preventive medical checkup. With the strong message “I don’t have to do anything – but I know what’s good for me,” the campaign aimed to encourage women to take responsibility for their own health.



Hemofarm and the Hemofarm Foundation continue to set the standard for socially responsible business, proving that health and solidarity are essential values for progress.