Hemofarm Foundation has been awarded the Gold Prize for its campaign “The Most Important Call in Life” at the regional creativity festival BalCannes.

The award was presented in the “Health and Pharmaceuticals” category and marks the 33rd recognition for this long-running campaign, launched in 2016 to raise awareness and increase the number of organ donors and transplants in Serbia.

“The Most Important Call in Life” is one of the most impactful initiatives launched by Hemofarm Foundation and Hemofarm Group, carried out in partnership with the Ministry of Health of Serbia, and patient associations "Together for a New Life," "Donation is Heroism," and PAN Transplant, in collaboration with the creative agency "Badger and Tuesday.” The project is also supported by Fond B92, Orange Studio, Alma Quattro, Babbler Media Group, Vivid Moment, leading cinema chain Cineplexx, Naxis Taxi Association, and Millennium Center.

Organ donation is a priceless gift of life — one that can save or improve the lives of others. We appeal to everyone to support this mission and embrace organ donation, because it is the only way to build a society of responsible and compassionate individuals — a goal we all must share.